IPL will be offered as a case study––in one of the electives on sports marketing and finance management––in the second year of the programme.
The school plans to rope in people associated with IPL, starting with a workshop for its faculty, to design the case study.
The institute feels it will help students to understand the sports market, auctions, broadcasting, sponsorship,
evaluation of contract and sports industry finance.
Sunday, July 27, 2008
Smash hit: Indian Premier League in MBA syllabus
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